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Price: $300 (USD)
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This is your chance to engage directly with the analysts who made our 2021 predictions for B2B marketing. During this conversation between our analysts — and with you — we dive deep into the five predictions we selected to illuminate the 2021 zeitgeist for B2B marketers. We plan to go light on presentation and heavy on discussion, so please come with questions!
Key takeaways:
Target audience level: all levels
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The session introduces the Forrester B2B Marketing and Sales Data Strategy Model and Implementation Process, then highlights six key elements to follow and six mistakes to avoid in your own data strategy.Key takeaways: Learn about the need to separate planning and execution motions inside a healthy B2B data management process.Understand the three areas of planning and three elements of execution required for a comprehensive data strategy.Target audience level: intermediate
SAP is the world’s largest provider of enterprise application software, with an annual revenue of €31.21 billion in 2023. Some of the world’s most complex and largest enterprises adopt SAP products: SAP customers generate 87% of total global commerce. SAP customers would not be able to realize value and ROI from the vast SAP product portfolio without its thriving and robust services partners program. In this webinar, we explore the large ecosystem of SAP-certified services partners that are global systems integrators and/or regional firms trained extensively on SAP products and solutions and possess the expertise to deliver SAP-products-related strategy and business consulting, design, product implementation, systems integration, testing, deployment and rollout, continuous change management and enablement, and ongoing support services.Key takeaways: Learn about the scope of the SAP services landscape and the SAP products serviced by the partners.Understand the business value and maturity of the SAP services market.Understand the market dynamics, including key trends, challenges, and disruptors.Learn about the core and extended business scenarios and key capabilities that this market offers.Discover the notable providers along with their top geographic focus, industry focus, and the practice size.Learn how to work with these services providers.Understand where the market is going next.Target audience level: intermediate and advanced
Oracle is one of the world’s largest vendors for enterprise application software, cloud infrastructure, hardware, and software, with FY 2024 total revenue of $53 billion. Its fiscal 2024 Q4 results show that Oracle Cloud Application (SaaS) revenue was up 10%, Fusion Cloud ERP (SaaS) revenue was up 14%, and Oracle Cloud Infrastructure (IaaS) revenue was up 42%. This speaks to the sheer volume of Oracle Cloud Applications and OCI (Oracle Cloud Infrastructure) market presence. Oracle customers would not be able to realize Fusion Applications and OCI value and ROI without the Oracle Services Partners who are focused on helping customers and prospects seize the cloud opportunity. In this webinar, we explore the large ecosystem of Oracle certified services partners that are global systems integrators and/or regional firms trained extensively on Oracle Cloud Applications and possess the expertise to deliver Oracle Cloud Applications strategy and business consulting, design, product implementation, systems integration, testing, deployment and rollout, continuous change management and enablement, and ongoing support services.Key takeaways: Learn about the scope of the Oracle Services landscape and the Oracle products serviced by the partners.Understand the business value and market maturity of the Oracle Services market.Understand the market dynamics — key trends, challenges, and disruptors.Learn about the core and extended business scenarios and key capabilities offered by this market. Discover the notable providers along with their top geographic focus, industry focus, and practice size. Learn how to work with these services providers. Understand where the market is going next.Target audience level: intermediate and advanced
Join senior analysts Nikhil Lai and Mo Allibhai for strategies on advertising in the last quarter of 2024. In this webinar, they cover topics such as how to reach kids who are back in school with brand safe, full-funnel creative; tips on advertising during the election; and ways to capitalize on Black Friday and Cyber Monday.Key takeaways: Learn how to mitigate bad ads.Discover ways to develop more compelling creative.Learn how to prove advertising's yield.Target audience level: intermediate
“Millennials and Gen Zers are more focused on learning than any other cohort.” “Sale professionals aren’t interested in learning.” Can both statements be true? Absolutely, because so much learning and development for revenue professionals is constructed and delivered poorly. In this webinar, Forrester’s Peter Ostrow digs into the conundrum faced by sales and revenue enablement leaders around up-leveling sellers: Reps need and want to learn, but time constraints and delivery flaws too often prevent their training from being effective or sticky.Key takeaways:Learn the three altitudes of sales readiness.Understand the five steps of continuous learning.Learn the six components of activity-based revenue enablement.Target audience level: intermediate
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels