
Buyer orchestration and sales forecasting require robust insights into what interactions are taking place, with whom, and whether interactions are progressing deals.
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Revenue operations and intelligence (RO&I) is a fast-emerging sales tech category that now sits at the center of digital sales strategy. It captures digital interactions that take place between buyers and providers along the buyer’s journey and then analyzes and applies this data to a range of revenue optimization activities. While investment is surging in this category in 2021, overlapping functionality and inconsistent definitions have left many buyers (and some providers) confused.
This webinar removes the ambiguity around the category, providing revenue and technology leaders with guidance on the capabilities within major market segments to inform their technology strategies.
Key takeaways:
Target audience level: intermediate and advanced
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Buyer orchestration and sales forecasting require robust insights into what interactions are taking place, with whom, and whether interactions are progressing deals.
In this report, we help operations professionals understand what sales forecasting changes mean for B2B organizations and provide considerations for determining the right approach to leverage a fast-changing array of forecasting capabilities.
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