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Findings From The Forrester New Tech: Revenue Operations And Intelligence, Q4 2021

October 25, 2021

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This webinar was originally scheduled for October 18, 2021.


Revenue operations and intelligence (RO&I) is a fast-emerging sales tech category that now sits at the center of digital sales strategy. It captures digital interactions that take place between buyers and providers along the buyer’s journey and then analyzes and applies this data to a range of revenue optimization activities. While investment is surging in this category in 2021, overlapping functionality and inconsistent definitions have left many buyers (and some providers) confused.

This webinar removes the ambiguity around the category, providing revenue and technology leaders with guidance on the capabilities within major market segments to inform their technology strategies.

Key takeaways:

  • Definition: Learn what RO&I is (and what it isn’t).
  • Funding: Discover the implications for the category’s evolution and for buyers.
  • Segmentation: Understand how the market is segmented in terms of both maturity and functionality.

Target audience level: intermediate and advanced

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