Save or Share this Report

For Application Development & Delivery Professionals

WEBINAR: Introducing Digital Customer Experience Platforms: Integrated Tools To Deliver Great Multichannel Experiences

February 6, 2014


In the age of the customer, the customer is at the center of your company. Digital is increasingly the focal point of an enterprise strategy to effectively engage with and satisfy customers. Software is essential to your ability to deliver unified digital customer experiences. Therefore, companies need to reexamine their software portfolio in light of the demand to provide unified experiences across the Web, mobile, and social. The answer is the digital customer experience platform.

This webinar presents Forrester's research on the emerging market of platforms that combine 14 capabilities imperative to successful delivery of digital experiences, such as web content management, eCommerce, analytics, and optimization tools. As Application Development & Delivery Professionals help marketers and other business stakeholders source and implement customer engagement capabilities, these platforms provide comprehensive toolsets to answer customer-facing requirements.


  • Review Of The Rise Of The Digital Customer Experience Platform
  • What Forrester Defines As Crucial To Digital Customer Experience Platforms
  • Vendor Offerings And Different Approaches To Fulfilling These Requirements
  • Forrester's Recommendations On Sourcing And Implementing These Platforms

Key takeaways:

  • Reassess technology options to support your 2014 digital transformation.
  • Consider how best to leverage existing vendor technologies in your growing digital customer experience software stack.

Vendors mentioned:

Acquia, Adobe, Bridgeline, Demandware, Digital, Digital River, Ektron, HP Autonomy, HubSpot, Hybris, IBM, OpenText, Oracle, Razorfish,, SapientNitro, SDL, Sitecore.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.