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WEBINAR: Ten CRM Trends For 2016 And Beyond That Will Earn You Loyal Customers

March 21, 2016

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Description

In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in their customer experience strategy. CRM has the potential to transform customer relationships, yet few companies tap into the true power of these solutions. This webinar highlights the top 10 CRM trends that Forrester predicts will affect you in 2016 and beyond.

Agenda:

  • How CRM Strategies Increasingly Turn Their Focus To Revenue Generation Instead Of Process Efficiencies
  • Changes In The CRM Solution Landscape: How CRM Is Increasingly Verticalizing
  • How To Empower CRM Users To Deliver Outstanding Experiences

Key takeaways:

  • Companies must focus on CRM business outcomes that are firmly centered around customer obsession.
  • The CRM technology ecosystem is fragmenting and verticalizing.

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