Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
The self-directed digitally savvy business consumer has exposed a gap in traditional B2B go-to-market (GTM) strategies. B2B marketers must fill that gap with a microfocused go-to-customer (GTC) strategy and GTC portfolio built around key decision-makers and the outcomes they aim to achieve — not the products and services that their organizations aim to sell. In this webinar, we introduce a blueprint that B2B marketers can use to engineer and operationalize a customer-centric engagement strategy at scale.
Key takeaways:
- What comprises a go-to-customer strategy and why you need one
- How to design and build a GTC portfolio around key decision-makers and their desired outcomes
- How to operationalize your GTC strategy with an eye toward continuous incremental improvement
Target audience level: all levels
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.