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WEBINAR: The Blueprint For Your Go-To-Customer Strategy

May 11, 2021

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Description

The self-directed digitally savvy business consumer has exposed a gap in traditional B2B go-to-market (GTM) strategies. B2B marketers must fill that gap with a microfocused go-to-customer (GTC) strategy and GTC portfolio built around key decision-makers and the outcomes they aim to achieve — not the products and services that their organizations aim to sell. In this webinar, we introduce a blueprint that B2B marketers can use to engineer and operationalize a customer-centric engagement strategy at scale.

Key takeaways:

  • What comprises a go-to-customer strategy and why you need one
  • How to design and build a GTC portfolio around key decision-makers and their desired outcomes
  • How to operationalize your GTC strategy with an eye toward continuous incremental improvement

Target audience level: all levels

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