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WEBINAR: The Forrester Wave: CRM Suites For Large Organizations Q3 2012

August 8, 2012

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  • Presented by William Band

Description

CRM applications enable customer-facing business processes such as lead generation and cross-sell (marketing), opportunity management, forecasting and quoting (sales), customer support and repair (service), collaborative channel management (partner relationship management), eCommerce, customer information analytics, and customer data management.

To assess the state of the CRM solution marketplace, Forrester evaluated the strengths and weaknesses of the top 18 CRM suite products for large and midsized organizations across 411 criteria. The evaluation included an evaluation of their current functionality as well as an assessment of technical architecture, usability, and cost.

Learn how to evaluate the CRM solution vendors and how they compare with each other.

Agenda:

  • The Forrester Wave Criteria And Evaluation Methodology
  • State Of The CRM Market
  • How The CRM Vendors Stack Up
  • Recommendations On Vendor Selection

Vendors Mentioned: CDC Software, FrontRange Solutions, Maximizer Software, Microsoft, Oracle, Pegasystems, RightNow Technologies, Sage, salesforce.com, SAP, SugarCRM, and Sword Ciboodle.

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