CRM applications are business software that enable customer-facing business processes such as lead generation and cross-sell (marketing), opportunity management, forecasting and quoting (sales), customer support and repair (service), collaborative channel management (partner relationship management and eCommerce), customer data analytics, and customer data management.
To assess the state of the CRM market, Forrester evaluated the strengths and weaknesses of the top 14 CRM enterprise suites solutions across 516 criteria and included an evaluation of current offering functionality, technical architecture, usability, and cost.
Learn how to evaluate the vendors and how they stack-up compared with each other.
Agenda
- Forrester Wave™ criteria and evaluation methodology
- State of the market
- How the vendors stack up
- Recommendations on vendor selection
Vendors mentioned: 10 CRM vendors, comprising 14 products: Amdocs, Chordiant Software, Consona, Infor, Microsoft, Oracle (E-Business Suite CRM, PeopleSoft CRM, Siebel CRM, and Oracle CRM On Demand products), Pegasystems, RightNow Technologies, salesforce.com, SAP, and sword.ciboodle
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