With vendors like Oracle and SAP touting new releases of their CRM products, some businesses running older versions of CRM apps are mulling over taking the upgrade plunge. But in a down economy, businesses are tightening IT expenditures for 2009 leaving CRM professionals wondering if the benefits of upgrading CRM apps outweigh the costs? And if so, how long will it take to realize payback?
Join Forrester for a teleconference on the ROI of CRM app upgrades, and learn about:
- Why it's important to build a business case for IT projects . . . especially app upgrades.
- The key factors and what it takes to build a business case for a CRM app upgrade.
- The Forrester Total Economic Impact™ (TEI) model for calculating the ROI of upgrades.
- Calculating the ROI of a CRM app upgrade.
- Interpreting the ROI results.
- Key recommendations to keep in mind when building CRM app upgrade business cases.
Agenda:
- The effects of the economy on IT projects
- Building the framework for a business case
- Calculating the ROI for CRM app upgrades
- When app upgrades generate the strongest ROI
Vendors mentioned: Microsoft, Oracle, SAP
You'll receive an email with dialing and Webex instructions prior to the Webinar.