ON-DEMAND Webinar

Brand-Ageddon: Reputational Risk, Resilience, And You

Original Broadcast Date:May 7th, 2015
RM
Renee MurphyPrincipal Analyst
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Description

Company performance and your firm's reputation are on a collision course that only you and your "rag-tag" team of risk owners can prevent. Reputation is more important than ever, yet risk management is routinely left out of the conversation. Attend this Webinar to learn how to measure and manage reputational risk and make brand resilience a top priority.

Agenda:

  • Corporate Reputation Increasingly Determines Company Success Or Failure
  • Brand Resilience: A New Strategic Priority For Risk Programs
  • Formalize How You Measure And Manage Reputational Risk

Key takeaways:

  • Redesign your organizational and risk measurement frameworks to better mitigate reputational risk.
  • Make brand resilience a top priority to align with today's business and marketing imperatives.

Technical information

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