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ON-DEMAND WEBINAR
How Pharma Marketers Use Digital To Enable Customer Engagement Marketing
Original Broadcast Date: November 11th, 2016
Lori Wizdo
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Description
Today’s physicians spend 8 hours a week on the web for professional reasons. Consumers are likely to check “Dr. Google” before any other course or action. Pharma marketers know it’s time to go beyond "top-of-funnel brand building" and sales enablement to engage customers with very specific, contextually relevant messages across the entire customer life cycle. To do that, they need a strategy for digital engagement. It matters. Pharma companies that successfully optimize digital engagement across the entire customer life cycle will also succeed with today's healthcare providers and consumers — from capturing interest to acquiring customers to earning loyalty and retained business.
Key takeaways:
- Tools You Can Use To Raise Your Content Competence
- How To Hone Your Digital Engagement Strategy
- Understanding Digital Engagement
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