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Description
Understanding performance and demonstrating accountability are perennial top priorities for B2B marketing leaders. This webinar draws on Forrester's latest quantitative research to provide a view into the current state of marketing measurement across B2B.
Key takeaways:
- Learn about the insights gap facing B2B marketing organizations.
- See what metrics marketing leaders across B2B are using to steer their businesses.
- Hear how to advance a system of aligned measurement in your organization.
Target audience level: beginner
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