WEBINAR: Lead-To-Revenue Management: Transforming Technology Marketing's Strategic Business Value

  • Tuesday, October 26, 2010
  • Downloads: 136


Technology marketers must adapt to the new reality that the traditional lead-generation focus, which emphasizes activity over outcome, won't cut it in today's results-oriented business environment. To become more relevant to the business outcomes that matter most, marketing executives must take the lead in developing a revenue management model that defines process, goals, and service-level commitments spanning the entire marketing-thru-sales process. When marketing, sales, and the CEO all agree on a revenue management model, it becomes a powerful vehicle for focusing the marketing team on what's really important and demonstrating marketing's contribution to repeatable and predictable revenue.


  • The state of technology marketing alignment with business outcomes
  • Taking a transformational approach to revenue-focused marketing
  • Developing a lead-thru-revenue management model
  • Measuring your progress and tracking success

US $250
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this webinar.

Technical Information

You’ll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.