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Description
Consumers' video viewing habits are changing as the ways to watch the TV content they love diversify and new forms of video attract significant audiences. Different consumption patterns in different generations mean that marketers must break the habit of planning against broad 18-to-49 or 25-to-54 age cohorts. Marketing leaders using video advertising should attend this Webinar to understand these new viewing habits and design plans to ensure effective delivery of their message.
Agenda:
- Less Than Half Of Consumers Watch Linear TV Monthly
- Different Generations Have Different Video Diets
- New Planning Recipes To Satisfy Each Generation's Video Appetite
Key takeaways:
- Develop new mixes of content, sources, and devices for video ad campaign.
- Ensure delivery goals are uniformly met across generations.
- Factor in different attention and engagement by platform.
Vendors mentioned: Maker Studios, Nielsen, Rentrak, and Stylehaul
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