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Consumers' video viewing habits are changing as the ways to watch the TV content they love diversify and new forms of video attract significant audiences. Different consumption patterns in different generations mean that marketers must break the habit of planning against broad 18-to-49 or 25-to-54 age cohorts. Marketing leaders using video advertising should attend this Webinar to understand these new viewing habits and design plans to ensure effective delivery of their message.
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Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also satisfying their video appetite with new formats that don't follo
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