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ON-DEMAND WEBINAR
Mobile Marketing Best Practices
Original Broadcast Date: September 1st, 2009
NS
Neil Strother
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Description
Mobile marketing continues to gain momentum, even as the economy struggles. Among marketers who have used mobile nearly half plan to increase spending this year. These early practitioners have developed best practices for the emerging mobile channel.
In this teleconference, discover how these best practices for mobile can be applied to your marketing efforts with examples and case studies. If you're new to mobile or at an early stage, this teleconference can ground you in how to use the channel most effectively.
Agenda:
- What tactics are mobile marketers using today?
- What kind of budget do marketers devote to mobile?
- How do consumers react to mobile advertising?
- Best practice: Identify your customers' mobile habits.
- Best practice: Master the tools of mobile.
- Best practice: Execute relevant campaigns, and integrate with other channels.
- Best practice: Adapt to evolving measurement standards.
- Next practices for mobile marketing
- More creative ideas for mobile — but prepare for overload
- Case studies
Vendors mentioned: Air2Web, Brand In Hand, iLoop Mobile, Mobile Marketing Association, NearbyNow, OMD, Quattro Wireless, VeriSign
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