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"Our marketing group paid an agency $250,000 to launch an app and didn't tell IT. There was no QA done, the agency had no idea how to measure satisfaction, and the app was unstable. The app had just a 2.5 star rating in the iOS app store, and eventually marketing had to kill the app because it just wasn't working." (Fortune 500 company)
Does this sound familiar? More often than not, we talk with organizations where the business uses agency partners to work around IT. But IT pros need to be marketing's eyes and ears when it comes to evaluating a service provider's technology expertise. This webinar helps users understand what types of offerings service providers support; a sample list of vendors in the space; service providers' technology implementation experience; and how deep service providers' application development expertise goes.
Agenda:
Vendors mentioned: Accenture Interactive, Acquity, AKQA, Cognizant, Cynergy, Deloitte Digital, EffectiveUI, HCL, IBM Interactive, iCrossing, Infosys, Roundarch Isobar, iSITE Design, MRM Worldwide, Ogilvy & Mather, Perficient, Primacy, R/GA, Razorfish, Rosetta, SapientNitro, Siteworx, VML, and Wipro.
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Selecting a digital experience service provider is a complex and stressful task. In many cases, marketing teams select the service providers and oversee product selection, leaving IT to support and integrate technology solutions for which they don't feel
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