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ON-DEMAND WEBINAR
The Future Of The Insurance Agent: How Digital Is Reshaping What And How They Sell
Original Broadcast Date: August 18th, 2015
Ellen Carney
Principal Analyst
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Description
It's tempting to think that the insurance agent is dead, but nothing could be further from the truth. Digitally enabled distribution is changing, not eliminating, the job of the insurance agent.
Smart digital insurance companies must begin thinking of new investments that will improve agent sales performance; risk ecosystem partnerships that provide new coverage and services, and new digital services that will differentiate their firms and drive agent loyalty.
Failure to face these challenges will relegate insurers to the margins and potentially lead them to being ingredient brands — insuring and incurring the risk, but becoming further disconnected from the ultimate customer.
Agenda:
- Why Traditional Insurance Sales Channels Are Prime Disruption Targets
- How Digital Innovation Is Reshaping The Agent Landscape
- How The Business Of Insurance Will Adapt To Compete
- Why The Future Of Insurance Depends On The Future Of The Agent
Key takeaways:
- Develop new digital strategies that support agent sales.
- Spur changes in agent distribution strategies.
Possible vendors mentioned: Angela Adams Consulting, Applied Systems, Cloud Sherpas, HCL, Integryl, Tata Consulting, and Vertafore
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