Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.
Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.
This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.
Key takeaways:
- Use Forrester’s POST methodology to make technology channel decisions.
- Leverage customer data cuts from Forrester to make smart, data-based decisions.
- Break free from device-anchored experiences.
- Own as many moments as you can — and borrow the rest.
Target audience level: intermediate
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.