When your peers approach Forrester Research with inquiries about lead to-revenue management (L2RM), they are wrestling with the tougher challenges. They have questions about how to set strategy and goals, how to define and structure processes, how to manage change, and much more. In this presentation, Ms. Wizdo will reprise the client inquiries that Forrester fielded in the last two quarters — along with the advice that Forrester has given. The inquiries, in companion with data from Forrester's Marketing Operations And Investment Survey, Q4 2011, reveal the baseline of current practice, so you can assess your own L2RM maturity. Forrester's insight and advice can help you get started, or move faster, with fewer slip-ups, on your own journey — whether you're implementing, refining, or automating the L2RM process.
- 2012 Investment Plans In L2RM
- Executive Leadership Issues In L2RM
- Marketing Execution Issues In L2RM
- The Impact Of Marketing Automation On L2RM