FOR eBusiness & Channel Strategy PROFESSIONALS

WEBINAR: Understanding Responsive Design

  • Wednesday, October 17, 2012
  • Downloads: 193

Please note: This Webinar was originally scheduled for September 28.


Maintaining optimized web experiences across desktops, laptops, notebooks, tablets, and smartphones is a major challenge for most eBusiness teams. Today many have outsourced the challenge to a mobile commerce vendor or interactive agency, but an emerging alternative that gets back to the basics of having "one Web" is on the horizon: responsive design. In this webinar, we look at the promise of supporting multiple web touchpoints from a single code base as well as the pitfalls that eBusiness professionals must consider when evaluating if a responsive site is right for their organization.


  • What Is Responsive Design? A Philosophy Or A Technology?
  • The Benefits Of Having A Single Code Base Across All Web Touchpoints
  • When And How To Get Started With Responsive Design
  • How To Put Together The Business Case For Going Responsive
  • The Costs And Potential Pitfalls Of Going Responsive
  • The Organizational And Staffing Implications Of Developing A Responsive Site
  • A Look At The Pioneers And Leading Responsive Site Case Studies In Retail, Media, And Financial Services

Related Research

US $250
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this webinar.

Technical Information

You’ll receive an email with dialing and WebEx instructions prior to the Webinar.

Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.