Recent Research
This report explores how portfolio marketing and content strategy must work together for successful B2B content creation.
This report details insights to help providers understand the obstacles buyers encounter as well as their needs and preferences as they navigate their buying journey.
This report compares Forrester’s B2B Buyer’s Journey Map Framework and B2B Revenue Waterfall™ that support separate yet related views of the B2B buying process.
Personas are a fundamental tool to help organizations empathize with their key audiences — externally or internally.
This report describes how portfolio marketers can ensure buyer’s journey maps are deployed correctly to maximize the buyer’s experience and help eliminate friction from their journey.
This report highlights key areas in which portfolio marketing and product leaders should invest, divest, and experiment in the next year.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.