Recent Research
Understand how B2B buyers move through their decision-making process and how to align content and engagement to each phase.
Marketers should leverage the models, tools, and frameworks in this toolkit to create a growth strategy and timeline for their organization.
This toolkit directs clients to selected research, tools, and resources that will help them understand, develop, and deploy best-in-class B2B buyer personas.
The Forrester Buying Interactions Model helps marketers improve engagement strategies by identifying how B2B buyers seek information.
This toolkit directs clients to research, tools, and resources that will help them understand, develop, and deploy best-in-class B2B buyer journey maps.
A well-defined ideal customer profile (ICP) aligns teams, sharpens focus, and drives targeted growth across the entire B2B customer lifecycle.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.