Senem Guler Biyikli, PhD
Analyst
About Senem
Senem leads Forrester’s research on user experience. She advises companies on research practices and tools, scaling research teams, and user experience best practices. In addition to her main coverage, Senem collaborates with Forrester analysts on inclusive and responsible design research. Senem’s other areas of expertise include empathy and design and coercive and deceptive design patterns. She’s based in Cambridge, Massachusetts.