Senem Guler Biyikli

UX Researcher

Senem Guler-Biyikli is a user experience (UX) researcher on Forrester’s customer experience team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for B2C digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.

Report
August 10th, 202014 min read

This report lays out the common pitfalls and best practices for establishing user confidence that customer experience (CX) professionals, designers, and product leaders need to know.

Research Coverage

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