Senem Guler Biyikli

UX Researcher

Senem Guler-Biyikli is a user experience (UX) researcher on Forrester’s customer experience team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for B2C digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.

August 10th, 202014 min read

This report lays out the common pitfalls and best practices for establishing user confidence that customer experience (CX) professionals, designers, and product leaders need to know.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

Download Planned Research