Senem leads Forrester’s research on user experience. She advises companies on research practices and tools, scaling research teams, and user experience best practices. In addition to her main coverage, Senem collaborates with Forrester analysts on inclusive and responsible design research. Senem’s other areas of expertise include empathy and design and coercive and deceptive design patterns. She’s based in Cambridge, Massachusetts.
This report offers data-driven guidance to help CX leaders strategically adjust their 2026 budgets.
To steer your DX strategy, use the Digital Connections Tracker to see how many devices, channels, and platforms users engaged through in Spain in 2024.
To steer your DX strategy, use the Digital Connections Tracker to see how many devices, channels, and platforms users engaged through in Italy in 2024.
To steer your DX strategy, use the Digital Connections Tracker to see how many devices, channels, and platforms users engaged through in Germany in 2024.
To steer your DX strategy, use the Digital Connections Tracker to see how many devices, channels, and platforms users engaged through in France in 2024.
Successful organizations stand out by integrating functionality, content, and UX to create emotionally positive digital experiences.
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