Senem Guler Biyikli is a user experience (UX) researcher on Forrester’s customer experience team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for B2C digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.
This report helps user experience design leaders understand and approach the most critical trends that will impact their domain this year.
Experience design (XD) professionals should read this report to shape their organization’s investment approach to XD technologies.
This report explains why prioritizing DEI in design teams is critical for firms that aspire to create inclusive experiences and offers best practices from design leaders.
This report helps digital banking execs understand what mobile features global banks offer today, identify best practices, and find new ways to improve their own mobile services.
Canadian banks’ mobile apps are meeting but not exceeding customers’ expectations. CIBC has the strongest overall mobile app, while Scotiabank leads in UX and RBC leads in functionality.
US banks’ mobile apps are mostly meeting but not exceeding customers’ expectations — our reviews show that USAA and U.S. Bank have the strongest mobile apps overall.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
