Senem Guler Biyikli

UX Researcher

Senem Guler-Biyikli is a user experience (UX) researcher on Forrester’s customer experience team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for B2C digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.

Design For Confidence
August 10th, 2020 11 min read

Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful, but few emphasize giving their customers or users confidence

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What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.