Senem Guler Biyikli

Researcher

Forrester Bio

Author Insights

Blog

Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli November 22, 2022
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
Blog

Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli November 21, 2022
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.
Blog

Five Findings From Forrester’s Digital Experience Review™ Of Retail Mobile Sites

Nicole Murgia October 18, 2022
More than half of US online adults use smartphones to research and purchase products and services, making retail mobile websites an integral part of the shopping journey. In our newly published report, The Forrester Digital Experience Review™: US Retail Mobile Sites, Q4 2022, we reviewed the mobile websites of 10 retailers — Best Buy, Kohl’s, […]
Blog

Why You Must Assess Experiences For Inclusion — And How

AJ Joplin September 19, 2022
You want to create inclusive experiences for your customers. You have a diverse and inclusive design team and practice inclusive design. But once you create the experiences you wanted, how do you know if you succeeded in making them truly inclusive?
Blog

Global Accessibility Awareness Day 2022: What’s Changed In Our Four Years Covering This Space

Senem Guler Biyikli May 19, 2022
On Global Accessibility Awareness Day this year, learn what’s changed in digital accessibility over the past four years. Read more.
Blog

Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Senem Guler Biyikli March 28, 2022
Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […]
Blog

Leave No One Behind This Holiday Season: Use Inclusive Language

Gina Bhawalkar November 11, 2021
Is your site ready to welcome all customers this holiday season? Follow these best practices to apply inclusive language in your customer experience.
Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]