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Sharyn Leaver

SVP, Research

Sharyn leads Forrester’s research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients drive customer-obsessed vision, strategy, and execution that drive growth. She leads the teams that support both the Forrester Research and Forrester | SiriusDecisions research portfolios.

Previous Work Experience

Prior to this role, Sharyn held various positions Forrester, most recently as the group director for the CMO, CIO, and customer experience roles focused on all aspects of leadership in the age of the customer — including customer-led strategic planning, operating models, and emerging technology selection and implementation. Sharyn started her career at Forrester as an analyst, focused on enterprise applications, business process management tools, and several emerging technologies in consumer-driven and manufacturing industries such as life sciences, healthcare, retail, and consumer products.

In addition, Sharyn was a key contributor to the development of the Forrester Wave™ methodology to help clients accurately assess key vendors in a given technology-focused market.

Before joining Forrester, Sharyn spent several years as a consultant and project manager for Clarkston Consulting, a full-service professional services firm. She was responsible for the delivery of vendor selection and implementation projects involving SAP and other enterprise resource planning applications, integration technology, and enterprise portals.

Education

Sharyn holds a BS in computer information systems technology from Purdue University and an MS in medical informatics from Northwestern University. 

Sharyn leads Forrester’s research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients drive customer-obsessed vision, strategy, and execution that drive growth. She leads the teams that support both the Forrester Research and Forrester | SiriusDecisions research portfolios.

Previous Work Experience

Prior to this role, Sharyn held various positions Forrester, most recently as the group director for the CMO, CIO, and customer experience roles focused on all aspects of leadership in the age of the customer — including customer-led strategic planning, operating models, and emerging technology selection and implementation. Sharyn started her career at Forrester as an analyst, focused on enterprise applications, business process management tools, and several emerging technologies in consumer-driven and manufacturing industries such as life sciences, healthcare, retail, and consumer products.

In addition, Sharyn was a key contributor to the development of the Forrester Wave™ methodology to help clients accurately assess key vendors in a given technology-focused market.

Before joining Forrester, Sharyn spent several years as a consultant and project manager for Clarkston Consulting, a full-service professional services firm. She was responsible for the delivery of vendor selection and implementation projects involving SAP and other enterprise resource planning applications, integration technology, and enterprise portals.

Education

Sharyn holds a BS in computer information systems technology from Purdue University and an MS in medical informatics from Northwestern University. 

Sharyn Leaver's Most Recent Research

Research

The Roadmap For Delivering Customer-Obsessed IT Transformation

The Strategy Report In The IT Transformation Playbook
February 4th, 2021 | Matthew Guarini , Laura Koetzle , Sharyn Leaver

To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need...

11 min read
Research

Transform IT To Deliver A Future Fit Tech Strategy

The Vision Report In The IT Transformation Playbook
February 1st, 2021 | Bobby Cameron , Sharyn Leaver , Glenn O'Donnell

Companies spent heavily on IT and digital transformation in the 2010s, but with disappointing results. Forrester's Customer Experience Index™ (CX Index)...

16 min read
Research

Forrester Predictions 2021: Accelerating Out Of The Crisis

October 28th, 2020 | Sharyn Leaver

2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's...

6 min read
Research

The Customer-Obsessed Enterprise

Lead The Competition With A Clear Vision For Customer Obsession
June 25th, 2018 | Keith Johnston , Sharyn Leaver

Customer-obsessed firms already enjoy higher revenue growth, customer satisfaction, and employee satisfaction — and will prevail as the age of the customer...

11 min read
Research

Top Five Imperatives To Win In The Age Of The Customer

May 23rd, 2017 | Sharyn Leaver

Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why...

12 min read