Trend Report

2023 Planning Priorities For European Marketing Leaders

Simon Daniels
Meta Karagianni
David Parry
 and  seven contributors
Jan 23, 2023

Summary

Europe enters 2023 with the prospect of more turbulence ahead. European B2B marketing leaders must prime their revenue engines to drive productivity, improve alignment, and gain efficiency. In this report, we’ve filtered the planning priorities for leaders in the primary B2B marketing disciplines to highlight those that will be most important for European leaders in the current environment.

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