2023 Planning Priorities For European Marketing Leaders

January 23rd, 2023

Nicky Briggs VP, Principal Analyst

Simon Daniels Principal Analyst

Paul Ferron VP, Research Director

Anthony McPartlin Principal Analyst

Conrad Mills Principal Analyst

Christina Schmitt Principal Analyst

Meta Karagianni

David Parry

With contributors:

Laura Koetzle , Helen Gilroy-Powell , Chantelle Fynn , Hannah Bradbury , Julia Swerdlow , Luca Lo Scavo , Rachel Birrell

Summary

Europe enters 2023 with the prospect of more turbulence ahead. European B2B marketing leaders must prime their revenue engines to drive productivity, improve alignment, and gain efficiency. In this report, we’ve filtered the planning priorities for leaders in the primary B2B marketing disciplines to highlight those that will be most important for European leaders in the current environment.

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