Trends Report

2023 Planning Priorities For European Marketing Leaders

January 23rd, 2023
Meta Karagianni, null
Meta Karagianni
David Parry, null
David Parry
With contributors:
Laura Koetzle , Helen Gilroy-Powell , Chantelle Fynn , Hannah Bradbury , Julia Swerdlow , Luca Lo Scavo , Rachel Birrell


Europe enters 2023 with the prospect of more turbulence ahead. European B2B marketing leaders must prime their revenue engines to drive productivity, improve alignment, and gain efficiency. In this report, we’ve filtered the planning priorities for leaders in the primary B2B marketing disciplines to highlight those that will be most important for European leaders in the current environment.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.