Best Practice Report

Q&A: Six Questions To Ask Before Diving Into Text Analytics

Make The Most Of Your Textual Enterprise Data

April 4th, 2018
Boris Evelson, Vice President, Principal Analyst
Boris Evelson Vice President, Principal Analyst
Elizabeth Cullen, Researcher
Elizabeth Cullen Researcher
With contributors:
Srividya Sridharan , Brandon Purcell , Maxie Schmidt , Cinny Little , Kjell Carlsson, PhD , Christian Austin , Jun Lee

Summary

Your company’s understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable with structured data analysis, they are only beginning to explore opportunities to use text analytics. This report answers six key questions about text analytics for CI pros before they start on an often perilous journey of mining and analyzing unstructured enterprise data.

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