Trends Report

Converge OMS, Commerce, And POS To Win, Serve, And Retain Customers

Retailers Can Merge Point Of Service, eCommerce, And Order Management To Boost Customer Experience And Simplify Operations

January 2nd, 2020
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Fiona Swerdlow , Emily Pfeiffer , Joe Cicman , Luis Deya , Brandon Shaik

Summary

As applications migrate to cloud native architecture, distinct categories such as point of service (POS), order management systems (OMSes), and B2C commerce will disappear. End user companies will develop their own "heads" for desktop, mobile, voice, and AI-assisted chat interfaces. This report guides application development and delivery (AD&D) professionals in making decisions about choosing, deploying, and orchestrating microservices at scale to deliver timely, compelling customer experiences.

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