Predictions Report

Predictions 2016: The Digital Store Engagement Surprise

Retailers Will See Better Engagement At Last — But It Will Come From Improved Operations

November 10th, 2015
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Michele Pelino, Principal Analyst
Michele Pelino Principal Analyst
Andre Kindness, Principal Analyst
Andre Kindness Principal Analyst
Adam Silverman, null
Adam Silverman
With contributors:
Laura Koetzle , J. P. Gownder , Peter Sheldon , Andrew Hogan , Rebecca Katz , Laura Glazer

Summary

eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons that alert a shopper based on her location in an aisle have been disappointing so far, whereas digital operations improvements like real-time task management have showed early, but real, results. In 2016, these improved operational foundations will begin to transform systems of record into systems of engagement. This brief outlines the six developments that will light the path.

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