Report

Predictions 2017: The Post-Digital CMO Appears

How CMOs Will Develop Their Brands, Practices, And Skill Sets Toward Customer Obsession Next Year
October 31st, 2016
With Contributors:
Jeremy Swire
Rachel Birrell
and Anna Berman

Summary

The arrival of 2017 will bring with it a post-digital climate in which customers feel disenfranchised and more interested in product usage than in ownership. In response to these trends, we expect CMOs to invest in building emotional, one-to-moment connec

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