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For Customer Insights Professionals

TechRadar™: Customer Analytics Methods, Q2 2016

April 5, 2016

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This is the Road Map report in The Customer Analytics Playbook For 2016.

Why Read This Report

Forrester has identified 15 key customer analytics methods that customer insights (CI) professionals must master. CI professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. This report uses Forrester's TechRadar™ methodology to identify and analyze the current and future prospects of a broad range of statistical methods and predictive analytics techniques. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Customer Analytics Is Critical In The Age Of The Customer
  • Overview: TechRadar For Customer Analytics Methods
  • Customer Analytics Aspires To Provide Contextual Insights
  • Recommendations

  • Experiment With New Methods Before Your Competitors Do
  • Supplemental Material
  • Related Research Documents

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