Tech Tide Report

The Forrester Tech Tide™: AI And Analytics For Retail, Q2 2021

Nineteen Technologies Underpin AI And Analytics For Retail

May 26th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Madeline Cyr, Researcher
Madeline Cyr Researcher
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Brandon Purcell , Taylor Hansen

Summary

Artificial intelligence and analytics are increasingly critical to retailers' ability to win, serve, and retain their customers. To accelerate their performance by harnessing AI and analytics, retailers are evaluating and adopting a range of technologies. This Forrester Tech Tide™ report analyzes the maturity and business value of the most commonly implemented or discussed technology categories that support AI and analytics for retail. Digital business professionals should read this report to shape their firm's investment approach to these technologies.

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