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For eBusiness & Channel Strategy Professionals

The State Of The US Retail Shopper In 2018

July 18, 2018

Why Read This Report

US retail spending overall continues to grow, but retailers face urgent pressure to evolve — or they will lose market share. Stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store. To win the loyalty of today's empowered shoppers, digital business professionals need to ensure their firms' strategic plan aligns with their customers' needs.

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Table of Contents

  • Tectonic Shifts In Consumer Behavior Dismantle The Retail Status Quo
  • First, Grasp The Fundamentals That Are Shaping Shopper Behavior
  • Retailers Fail To Align Their Digital Priorities With Customer Priorities
  • Recommendations

  • Double Down On Unique Value And Operational Efficiency — Or Perish
  • Supplemental Material
  • Related Research Documents

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