Report

Demand And Account-Based Marketing: Planning Assumptions 2022

September 7th, 2021

Summary

In this report, we identify five sets of actions for accelerating momentum that should be on every demand and ABM leader’s agenda for 2022, including ways to embed buying groups in processes, listen to buying signals, engage buying groups

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.