Trends Report

It Is 2050: Your Website Is Deserted

Engage Consumers Using A Portfolio Communications Approach

March 15th, 2023
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Christina McAllister, Senior Analyst
Christina McAllister Senior Analyst
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

Imagine a future where brand messaging includes haptic buzzes, puffs of air, and lights. Why? Technology advances makes it easier for you to anticipate customer needs and proactively serve them through small, multimodal nudges. The challenge: As customer touchpoints grow, brands must manage their outbound communications as a portfolio instead of one-off channels. For example, your current website will evolve into something that looks and feels different — and serves a different purpose to your customers and how you engage. This report helps digital leaders anticipate customer needs and dynamically choose the content, channel, and trigger to serve that customer in a moment.

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