Predictions Report

Predictions 2024: Behind The Prediction — Environmental Sustainability

March 15th, 2024
With contributors:
Amy DeMartine , Danielle Chittem , Bruna Venicio , Rachel Birrell


Forrester’s 2024 sustainability predictions help organizations anticipate green consumers’ behavior, jump-start their own environmental sustainability actions, and shine a light on where investments are heading.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.