Best Practice Report

Take Action To Keep Your Diverse Talent

Advance Your Organization By Improving The Workplace Experience For Women

October 15th, 2021
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
With contributors:
Katy Tynan , Matthew Guarini , Gordon Barnett , Kerstin Wehmeyer , Nick Monroe

Summary

Women enter tech at a lower rate than men and leave at a higher rate, resulting in male-dominated teams. However, women control 80% of total household purchasing power. The value of diverse teams that resemble customers is widely known, but technology organizations continue to fall behind. While technology leaders need to attract women, they should start by capturing the value that women in their current organization and company provide. Read this report to find out why and how to do it.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.