The B2C Customer-Obsessed Growth Engine

To thrive in the future, your company needs a customer-obsessed growth engine. In recent years, you conditioned your customers to expect more from you, so you need to speed up your pace of digital innovation. How? Start by aligning digital, marketing, and CX to power your growth engine — then add tech and insights to turbo-charge it. Change will be hard: think the collapse of the customer lifecycle, rising customer acquisition costs, and switching to intuitive — not intrusive — marketing. This report shows how, when done right, your turbo-charged growth engine will let you offer more value to customers, increasing profitability, brand equity, and trust.