Trends Report

The Future Of Digital Experiences

April 17th, 2018
MF
Michael Facemire
With contributors:
Sharyn Leaver , Martin Gill , James McQuivey, PhD , J. P. Gownder , Michele Pelino , Fatemeh Khatibloo , Jeffrey Hammond , John Rymer , Laura Naparstek , Erin Sellers

Summary

Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate problems. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on May 9, 2017; Forrester reviews and updates it periodically for continued relevance and accuracy.

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