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For B2B Marketing Professionals

WEBINAR: 4 Marketing Investments Needed To Thrive In The Age Of The Customer

June 13, 2013

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Digital disruptions erase traditional sources of competitive advantage — today, competition comes from new sources that are unexpected, fast moving, and easily funded. Now more than ever before business buyers are in control. Forrester defines this as the Age of the Customer. In this new era, B2B CMOs will need to drive customer intelligence into sales, service, support, and product development to create meaningful, business-focused customer interactions that lead to greater levels of value tied to a consistent, distinct brand experience.

Join Laura Ramos, VP and principal analyst serving CMOs, as she describes how the next wave of competitive advantage will come from deep customer knowledge, engagement tied to the buyer's timing, and actions based on an obsessive desire to deliver what your customers want before your nearest competitor does. She also explains the four key areas marketers should invest in to put customer-obsessed analysis, answers, and action into practice.


  • Firms That Obsess Over Customers Will Win In The Age Of The Customer
  • Four Key Investment Imperatives To Become Customer Obsessed
  • Five More Ways To Further Your Customer Obsession

Vendors mentioned: BASF Agricultural Products, Caterpillar, CDW, CSC, Digital Influence Group, Exxon/Mobil, Esri, Harvard Pilgrim Healthcare, Hubspot, Intel, KPMG, Lexis Nexis, MRM, Phillips Electronics, Rockfish, Stihl, Symantec, and Xerox.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
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