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B2B marketers get it. They know they need to operate across their sales and marketing silos and get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle. But they are challenged by the complexity and diversity of B2B buyers and hamstrung by those silos. In this webinar, we will explore Forrester’s road map to B2B customer obsession — a framework and a set of tools designed to help you engineer a go-to-customer strategy that will align marketing, sales, and service on a path to customer obsession — at scale.
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Buyers have higher expectations in the age of the customer after fundamentally changing their buying behavior in this post-digital age. Yet too many B2B marketers aren't keeping pace. They must evolve from brand stewards, lead generation machines, and sal
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