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For B2B Marketing Professionals

WEBINAR: A Simple Strategy To Keep Your Messages Aligned And Your Content Focused On The Customer

May 16, 2017

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Description

Savvy business-to-business (B2B) marketing leaders know that contextual, relevant content helps their company connect with customers through all the stages of the customer life cycle. But communication can become muddled as different stakeholders (marketers, sales reps, or executives) engage with customers without the connective tissue of a strong messaging architecture. This webinar presents a framework for strategic message management that will accelerate the development, simplify the management, and foster effective delivery of content — from thought leadership blogs to sales conversations.

Key takeaways:

  • Learn to use a strategic messaging architecture to synchronize siloed communication.
  • Develop messaging that is "outside-in" not "inside-out" to better engage customers and prospects.
  • Use message maps to direct and align communication at key levels and scale content development.
  • Better align sales and marketing to customers with outcome-oriented messaging.

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Price: $ 300.00(USD)

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