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For B2B Marketing Professionals

WEBINAR: A Structured Approach To Elevating Sales Training Value

August 12, 2014

  • Presented by Mark Lindwall,
  • Peter O'Neill

Description

Executive buyers command more power in the marketplace than ever before, and they say your salespeople are not adequately prepared to meet with them. In this Webinar, learn a principle-based framework to help you improve your sales training practices to help salespeople drive revenue by better meeting the needs and expectation of their buyers.

Agenda:

  • The Buying Environment Has Radically Changed
  • Model, Map, And Match Your Training To Align With Buyer Needs
  • Forrester's Sales Training Solution Framework
  • Five Principles To Align Your Sales Training To Enable More Sales

Key takeaways:

  • Prioritize training requests with greater discipline and confidence.
  • Know how to better collaborate with training content providers (e.g., marketing and product groups).
  • Develop sales training that meets the short-term, medium-term, and long-term needs of the business.

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Price: $250.00(USD)

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