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Description
Executive buyers command more power in the marketplace than ever before, and they say your salespeople are not adequately prepared to meet with them. In this Webinar, learn a principle-based framework to help you improve your sales training practices to help salespeople drive revenue by better meeting the needs and expectation of their buyers.
Agenda:
- The Buying Environment Has Radically Changed
- Model, Map, And Match Your Training To Align With Buyer Needs
- Forrester's Sales Training Solution Framework
- Five Principles To Align Your Sales Training To Enable More Sales
Key takeaways:
- Prioritize training requests with greater discipline and confidence.
- Know how to better collaborate with training content providers (e.g., marketing and product groups).
- Develop sales training that meets the short-term, medium-term, and long-term needs of the business.
Technical information
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