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For B2B Marketing Professionals

WEBINAR: A Structured Approach To Elevating Sales Training Value

August 12, 2014

  • Presented by Mark Lindwall,
  • Peter O'Neill


Executive buyers command more power in the marketplace than ever before, and they say your salespeople are not adequately prepared to meet with them. In this Webinar, learn a principle-based framework to help you improve your sales training practices to help salespeople drive revenue by better meeting the needs and expectation of their buyers.


  • The Buying Environment Has Radically Changed
  • Model, Map, And Match Your Training To Align With Buyer Needs
  • Forrester's Sales Training Solution Framework
  • Five Principles To Align Your Sales Training To Enable More Sales

Key takeaways:

  • Prioritize training requests with greater discipline and confidence.
  • Know how to better collaborate with training content providers (e.g., marketing and product groups).
  • Develop sales training that meets the short-term, medium-term, and long-term needs of the business.

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Purchase Webinar

Price: $250.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.