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For B2C Marketing Professionals

WEBINAR: Advertisers Should Opt For Quality To Stem Losses: Recommendations And Forrester Data Deep Dive

June 6, 2017

This call is open to all Technographics clients. Please contact webinar@forrester.com if you are a Technographics client interested in attending this webinar.

Description

Ad fraud and nonviewable ads are challenges for the digital ad industry, resulting in a growing amount of wasted time, effort, and money each year. These problems have become commonplace, but they do not need to be. This webinar explains how Forrester quantifies the losses that result from poor quality ad placement and explores the strategies advertisers should use to get more out of their digital advertising dollars.

Key takeaways:

  • Understand the financial justifications for taking actions to improve ad quality.
  • Allocate digital ad budget more optimally across ad formats and inventory types to boost return.
  • Utilize programmatic ad buying tools more effectively.
  • Set the right standards to hold publisher and vendor partners accountable.
  • Use better metrics to measure advertising campaign success.

 

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