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ON-DEMAND WEBINAR
B2B Sales Managers: The Complete Forrester Guide To Amplifying Revenue Success
Original Broadcast Date: June 12th, 2024
Peter Ostrow
VP, Principal Analyst
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Description
In every B2B sales organization, one of the most important roles is that of first-line sales manager (FLSM). Part coach, part leader, part manager, and part recruiter, this challenging position combines a wide range of skill sets and provides ample opportunities for both success and failure on a larger scale than that of a single, individual contributor sales rep. In this webinar, Forrester vice president and principal analyst Peter Ostrow provides research-based recommendations for how to optimize the FLSMs in your sales organization.
Key takeaways:
- Learn whether promoting top-selling reps from within, hiring from elsewhere within your organization, or recruiting sales managers externally is the best strategy for your organization.
- Gain insight into the key attributes of high-performing sales managers.
- Learn about four critical best practices for first-line sales manager enablement.
- Acquire best practices for B2B sales manager staffing and enablement.
Target audience level: intermediate
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