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ON-DEMAND WEBINAR
Best Practices For Video SEO: The Easiest Way To A First-Page Ranking On Google
Original Broadcast Date: March 30th, 2009
Nate Elliott
Vice President, Principal Analyst
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Description
If you're like most interactive marketers, you probably don't think much about search optimizing your online video content. Less than 20% of marketers tell us they insert keywords into the filenames of the videos on their site and fewer use more advanced tactics like writing keyword-rich captions and annotations or creating online video libraries.
But if you're not optimizing your videos, you should start. "Blended search" — the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results — has become increasingly common on major search engines. And optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.
In this teleconference we review Forrester's latest research on blended search and present the tips and tricks major advertisers are using to search optimize their videos.
Agenda:
- How often do search engines blend videos and other specialty content into standard search results?
- How likely is any given video to appear on the first page of Google results?
- What are the five key tactics marketers can use to optimize their video content?
Vendors mentioned: DailyMotion, Google, MSN, Yahoo, and YouTube
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