Description
The brand/agency relationship is broken. But the causes and solutions are not as apparent as marketers think. Join this webinar to understand the fundamental challenges inherent across all your agency relationships and how you, the marketer, can make the most of your agency investments.
Key takeaways:
- Rethink how you work with all agencies on your roster, from what you ask of agencies to how you pay them, to adapt to the age of the customer.
- Embrace your strategic role in making your agency investment work based on the new competitive advantages of data and customer understanding.
- Realize near-term benefits by pursuing key tactics that pave the way for the new brand/agency operating model.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
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Webinar FAQs
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