Build A Data-Driven Culture To Succeed In The Age Of The Customer

Sensors and systems of engagement capture unprecedented amounts of data about your customers, and business execs in data-driven organizations make decisions about customers based on observed — and predicted — behaviors. At Forrester, we believe that systems of insight — the business discipline and technology to harness insights and consistently turn data into effective action — are critical to your success in the age of the customer.

But success with systems of insight requires a culture that understands the value of data in decision-making. In this Webinar, we help you understand what it means to shape a culture that understands and embraces data as an indispensable tool to win, serve, and retain customers. We discuss the six enabling conditions for a data-driven culture, practical steps you can take to foster it, and lastly the implications for the future of work.

Agenda:

• Firms Place Their Bets On Data But Haven't Yet Hit The Jackpot
• Customer-Obsessed Means Data-Driven: The Attributes Of A Data-Driven Culture
• Data-Driven Cultures Can't Thrive Without These Enabling Conditions
• What Do You Do To Foster A Data-Driven Culture?
• The Era Of Data-Aided Everything Will Change How We Work

Key takeaways:

• Think of data not as a burden or a nice-to-have but as an indispensable tool to competitively serve customers.
• Approach culture differently, not through processes and rules but as a living, breathing thing that must be nurtured.