Trends Report
September 4th, 2014
A Framework To Organize Sales Enablement Suppliers And Solutions
Purchase Webinar
Get access to a single webinar that is currently outside of your subscription.
Price: $250 (USD)
ON-DEMAND WEBINAR
Building The Supply Chain Behind Successful Conversations
Original Broadcast Date: December 02, 2014
Peter O'Neill
Become a Client
Partner with Forrester Research to get access to webinars, insights and frameworks aligned to your role. Shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Description
B2B Sales Enablement Professionals are inundated with vendors offering "silver bullets" of technology. The advent of digital content, big data, and mobile devices has opened up a multitude of opportunities for innovative technology vendors to provide tooling that connects marketing content to sales conversations, better informs salespeople about the accounts or people they are meeting, and helps them to formulate their stories.
But they can't buy everything. How can they decide what will be truly useful and what is just a passing fad? Forrester has designed a sales enablement execution landscape based on a strategic assessment of the most important business goals relating to sales enablement. In this Webinar, Forrester presents the business goals and introduces the landscape of the many vendors that have emerged in this space.
Agenda:
- Why is the sales enablement landscape such a mess?
- How can you use these business goals to guide supplier selection?
- What should you tell and expect from your vendors?
Key takeaways:
- Promote a shared vision to the overall challenge of sales enablement.
- Install a new sales enablement landscape within your organizational matrix.
Vendors mentioned: Accenture, Alexander Group, Big Machines, Brainshark, CallidusCloud, Clearslide, ConfigureOne, Corporate Visions, Deloitte, DSG Consulting, Experlogix, Go-to-Meeting, GP Strategies, Hoopla, Insidesales.com, Jive Software, Leopard, LinkedIn, Mainstay, Mandel Communications, Mediafly, Miller Hyman, Pearson, PWC, Qstream, Qvidian, Revegy, Richardson, Sales Benchmark Institute, Savo, Shipley, Showpad, Skura, TAS Group, WebEx, and ZS Associates.
Technical Information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.
On Demand
View all
ON-DEMAND WEBINARApril 27th, 2023In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
ON-DEMAND WEBINARUnderstand The Content Platforms Market: Modernize Your Enterprise Content Management (ECM) StrategyApril 26th, 2023Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
ON-DEMAND WEBINARApril 25th, 2023Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
Help us improve
