Building The Supply Chain Behind Successful Conversations

B2B Sales Enablement Professionals are inundated with vendors offering "silver bullets" of technology. The advent of digital content, big data, and mobile devices has opened up a multitude of opportunities for innovative technology vendors to provide tooling that connects marketing content to sales conversations, better informs salespeople about the accounts or people they are meeting, and helps them to formulate their stories.

But they can't buy everything. How can they decide what will be truly useful and what is just a passing fad? Forrester has designed a sales enablement execution landscape based on a strategic assessment of the most important business goals relating to sales enablement. In this Webinar, Forrester presents the business goals and introduces the landscape of the many vendors that have emerged in this space.

Agenda:

• Why is the sales enablement landscape such a mess?
• How can you use these business goals to guide supplier selection?
• What should you tell and expect from your vendors?

Key takeaways:

• Promote a shared vision to the overall challenge of sales enablement.
• Install a new sales enablement landscape within your organizational matrix.

Vendors mentioned: Accenture, Alexander Group, Big Machines, Brainshark, CallidusCloud, Clearslide, ConfigureOne, Corporate Visions, Deloitte, DSG Consulting, Experlogix, Go-to-Meeting, GP Strategies, Hoopla, Insidesales.com, Jive Software, Leopard, LinkedIn, Mainstay, Mandel Communications, Mediafly, Miller Hyman, Pearson, PWC, Qstream, Qvidian, Revegy, Richardson, Sales Benchmark Institute, Savo, Shipley, Showpad, Skura, TAS Group, WebEx, and ZS Associates.