Forrester Perspectives On The 2023 RSA Conference

Winston Churchill said, “To improve is to change; to be perfect is to change often.” At Forrester, taking a broader and bolder look at the world around us necessitates a regular “mirror” exercise to ensure that our B2B research continues to reflect the changing disciplines we cover.The still-young function of sales enablement in B2B organizations is evolving; its capabilities are increasingly extending to supporting additional customer-facing roles, such as solutions overlays, sales engineers, ecosystem partners, and customer success.In this webinar, Forrester’s Peter Ostrow explores the current and future state of what we now call revenue enablement. Key takeaways:Explore the evolution of enablement responsibilities and budgets as they expanded from “sales” to “revenue.” View the Forrester Revenue Enablement Model to determine how buyer interactions and personas are mapped to your team’s competencies, assets, and communications. Communicate one-on-one with Peter during an open, informal chat.Target audience level: intermediate

Peter Ostrow

 

It is critical for leaders to constantly navigate their firms through prevailing market headwinds. Forrester’s tech insights and econometric research (TIER) discusses the ever-evolving landscape of the tech market, evaluating the market risks and opportunities that are reshaping tech investment strategies.Key takeaways:Learn what critical indicators lead and lag the tech market.Learn where and when to create future opportunities, and where and when to capture current opportunities.Learn why and how an option-oriented investment strategy can offset market shifts and changing tech dynamics.Target audience level: all levels

Christopher Gilchrist

 

This webinar gives organizations a look at future retail, insurance, and financial services experiences and the level of impact they will have. In the panel discussion, the analysts discuss whether invisible or immersive experiences will have a greater impact, examples of what the future will look like, and the impact these experiences will have on customer experience (CX), cost saving, and revenue.Key takeaways:Learn whether invisible or immersive experiences will have the greatest impact on each industry.Learn whether CX, cost savings, or revenue will be impacted the most based upon future experiences.Hear about potential new experiences that you can begin to think about implementing that will have a large impact on your customers.Target audience level: all levels

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Julie Ask

, 

Ellen Carney

, 

Peter Wannemacher

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Sucharita Kodali

,  Gabrielle Raymond  

Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country's gross domestic product (GDP). The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester will present US consumer spending trends and their implications for brands.Key takeaways:Where do US consumers spend money?How is US consumer spending changing?How has inflation affected US consumer spending?What is Forrester’s outlook on US consumer spending?What are the implications of these trends and macroeconomic conditions for brands?Target audience level: intermediate and advanced

Jitender Miglani

, 

Dipanjan Chatterjee

 

This webinar was originally scheduled for April 21, 2023Join us for a discussion about the state of cyber insurance in 2023, covering trends, market dynamics, and the impact to cybersecurity programs and risk management strategy.Key takeaways:Gain an understanding of the current state of cyber insurance adoption and common misconceptions about coverage.Learn how evolving cyber insurance trends and requirements will impact your policy renewal.Identify how cyber insurance will impact your cybersecurity program and incident response considerations and what benefits you can expect from the cyber insurance ecosystem.Target audience level: intermediate

Heidi Shey

, 

Alla Valente

, 

Jess Burn

 

Your ability to keep up with market changes and the quality of your customer experiences will depend on agile billing technology. Everything from customer trust to the company’s accounting is on the line. This webinar informs your billing technology decision-making by outlining the diverse landscape of vendors and the key selection criteria to consider.Key takeaways:Learn what "modern" looks like in billing technology.Make sense of a cluttered vendor landscape.See the results of the Forrester Wave evaluation of software-as-a-service (SaaS) recurring billing providers.Identify the right selection criteria for your business.Vendors mentioned: Aria Systems, BillingPlatform, Chargebee, Gotransverse, Oracle, Recurly, Salesforce, SAP, Stripe, and Zuora.Target audience level: all levels

Lily Varon