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Deep customer information and insights are critical to deliver contextual digital experiences, provide real-time insights, predict customer behavior, and move quickly and confidently to embrace new business opportunities. However, leveraging the wealth of customer information stored in disparate databases, data warehouses, social networks, files, and logs — both on-premises and in the cloud — is not straightforward, especially with increasing volumes, variety, and velocity of data. Join this session to hear about latest trends in customer data management — including big data and predictive analytics — and how they can help your organization deliver engaging digital experiences for competitive advantage.
Agenda:
Vendors mentioned: Alteryx, Hortonworks, IBM, Pitney Bowes, SAP, SAS, Teradata, and Tibco Software.
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