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Description
Is your company just another vendor to your strategic accounts, or is your status as a strategic provider backed by frequent executive access and consistent growth? In this Webinar, Forrester Research illuminates the massive gaps in value perceptions between executive buyers and strategic account sellers that torpedo strategic account investments. Gain new perspectives on how to optimize your selling system to increase financial returns from strategic accounts.
Agenda:
- It's Time For A Strategic Account Reality Check
- What Companies Give And Expect From Strategic Providers
- How To Close The Gap On Strategic Account Execution
- Build Strategic Relationships Through Conductor Salespeople
Key takeaways:
- Realign strategic account investments.
- Learn how to precisely hire and develop strategic account managers who match the known needs of executive buyers in strategic accounts.
Vendors mentioned: Avention, Revegy, rFactr, and TrustSphere.
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